Join Jon as he interviews Katie Hoesley, Senior Developer Advocate at BigCommerce. In this episode, they delve into the challenges that beginner developers face and explore how to creatively bridge the gap between technical leaders and the next generation of technologists. Drawing from her liberal arts background, Katie emphasizes the importance of creativity, communication, and community in developer advocacy. Don’t miss out on their insightful discussion where they unpack the complexities of measuring the ROI of developer marketing the importance of relationships in DevRel, and much more!